Calling all avid online shoppers! Wondering what are some of the best shopping sites to shop every month for major markdowns? Apart from big sales events like Black Friday and Amazon Prime Day, there’re over 20 online shopping events throughout the year that you can take advantage of and shop special deals at your favourite brands online!
Check out the 2026 online shopping calendar! Shop global goodies through Buy&Ship’s international shipping, parcel forwarding and proxy shopping services—shop more, save more!
Table of Contents
→I. Key Dates: Major Sales Events
→II. How to Buy Discounted Products from Overseas?
I. Key Dates: Major Sales Events to Shop Each Month in 2026
Online Discounts in January
- 1st Jan：New Year’s Day
- Many overseas brands offer winter clearance sales, while Japan kicks off its New Year Sale “初売り” with plenty of discounted lucky bags.
- Mid-Feb：Lunar New Year
- Major brands in Japan, Taiwan, and other countries launch early bird Lunar New Year deals, perfect for grabbing festive gift sets at great prices.
【Read More】2026 Japanese New Year Gift Boxes: Best Sweets to Buy from Japan & Ship Worldwide
Online Discounts in February
- 14th Feb：Valentine’s Day
- Many well-known jewelry and watch brands offer limited-time Valentine’s Day deals.
- 16th Feb: Presidents’ Day
- The first major holiday in the US and Europe, with plenty of discounts on electronics from late February.
Online Discounts in March
- 8th Mar：International Women’s Day
- Websites in Taiwan, Thailand, and other Southeast Asian countries often hold special promotions.
- 15th Mar: UK Mother’s Day Sale
- 17th Mar: St. Patrick’s Day
- Ireland’s version of New Year, with major platforms like Amazon offering holiday discounts.
- End of Mar: “新生活應援” Campaign
- Late March to April marks Japan’s back-to-school and fresh graduate season, with discounts on household items, stationery, and electronics.
Online Discounts in April
- Winter-to-Spring Sale
- Fashion brands from Japan, Korea, and Western countries offer end-of-season discounts as low as 80% off.
- From 3rd Apr: Easter
- Expect big discounts from many kidswear brands during this time.
- April: Sephora VIB Sale
- The first major Sephora sale of the year, perfect for stocking up on popular personal care and beauty products.
【Read More】Sephora US Sale is On! Save Up to 50% Off and Ship to the Philippines
Online Discounts in May
- April 29 – May 6: Japan’s Golden Week
- May 10: International Mother’s Day
- Expect discounts from women’s fashion and health product brands to celebrate Mother’s Day.
- May 25: Memorial Day
- Many U.S. online stores like Amazon, eBay, and Wayfair offer limited-time discounts during this holiday.
Online Discounts in June
- June 21: Father’s Day
- Electronics and luxury fashion brands often launch special Father’s Day discounts.
- June: End of Financial Year Sale (EOFY Sale)
- Happening in Europe, Australia, and the US/UK, this sale offers deals as attractive as Black Friday, making it a great time to shop.
Online Discounts in July
- July 4: Independence Day (U.S.)
- One of the strongest mid-year sales, with discounts from U.S. and European online stores comparable to Black Friday.
- July: Amazon Prime Day
- A huge shopping event where Amazon in countries like the U.S., UK, Australia, and Japan offers massive discounts across various categories.
- Late July to Early August: Nordstrom Anniversary Sale
Online Discounts in August
- Mid-August to Early September: Back to School Sale
- Major discounts on electronics, clothing, and stationery from various brands to prepare for the new school year.
- August 31: UK Bank Holiday
- Many UK brands offer huge discounts, with sales as low as 80% off during this time.
- Late June to August: Seasonal Clearance
- August: Sephora’s 2nd VIB Sale
Online Discounts in September
- September 7: Labor Day (U.S.)
- Many U.S. online stores treat Labor Day as a prelude to Black Friday, offering highly attractive discounts. It’s a great time to shop for transitional seasonal products.
- September 25: Mid-Autumn Festival
- One of the most important traditional holidays in Korea, during which many Korean brands launch special Chuseok sales and promotions.
Online Discounts in October
- October 12: Columbus Day
- Both U.S. and Canadian websites often launch long weekend holiday sales with attractive discounts.
- October 31: Halloween
- Japanese and Western online stores release exclusive Halloween-themed products, perfect for the season.
- Mid-October: 2nd Amazon Prime Day
- In recent years, Amazon has expanded its Prime Day event to twice a year, offering another round of massive discounts for Prime members.
- October: U.S. Travel Season
- October marks a popular travel season in the U.S., and many outdoor gear and travel-related brands offer discounts during this time.
Online Discounts in November
- November 11: Singles’ Day (11.11)
- A global shopping event where brands and online stores worldwide launch significant Singles’ Day discounts.
- Mid-November: Japanese Brand Thank-You Sales
- November 26, 27, 30: Thanksgiving, Black Friday, and Cyber Monday
- The biggest shopping spree of the year, with discounts as low as 90% off across various categories.
- November: Sephora’s Final VIB Sale of the Year
Online Discounts in December
- December 25: Christmas Day
- Brands worldwide launch Christmas Sales and exclusive holiday gift sets, perfect for the festive season.
- End of December: End of Year Sale
- Late November to Early January: New Year Lucky Bags
- Japanese online stores and department stores offer “Lucky Bags”, which can contain items worth up to five times their price.
- Late December: Boxing Day Sales
- One of the biggest shopping events of the year, with particularly strong discounts in Australia and the UK.
II. How to Buy Discounted Products from Overseas?
Those websites only ship to the local address; international customers can easily purchase via Buy&Ship. Here’s how:
Use Buy&Ship Proxy Service（fastest and most convenient）
- Submit your order: Provide the product link, quantity, color, and other specifications.）
- Receive a quote: The Buy&Ship team will send you a quote and a payment notification.
- After you pay, Buy&Ship will place the order for you and have it shipped to our overseas warehouse.
- Consolidate and ship: Once your item arrives, you can consolidate it with other packages.
- Finalize delivery: After your final payment is complete, your order will be delivered directly to your home address.